Managing brand reputation in food service - a comprehensive quality program and a tailor-made standard
English | polski
Did you know that the products you choose at Żabka are covered by the independent Intertek 360° Brand Assurance quality program?
Thanks to this initiative, you can be confident that every hot dog, burger, pizza and coffee meets the highest standards of safety and freshness. The Intertek 360° Brand Assurance certification confirms that Żabka Polska meets rigorous requirements designed to ensure consistency and the assured quality across its entire food service offer.
Together with Intertek, Żabka Polska has launched an innovative program dedicated to the food-to-go services - designed to ensure an even better in-store experience for every Customer. The result is a new, tailor-made food quality standard that defines excellence and consistency across all Żabka stores. Through the Intertek 360° Brand Assurance program, Żabka guarantees that every coffee or hot snack meets the expectations for freshness, taste, and safety assured by this quality standard. To make this possible, Intertek conducts on-site audits in Żabka stores, focusing on key factors that shape customer satisfaction - from product quality and presentation to hygiene and service standards. The program also includes thorough supply chain assessments and supplier verifications to confirm food safety and compliance. Additionally, Intertek experts evaluate both product and process standardization, ensuring that Customers can enjoy the same great quality and taste in every Żabka store, every day.
The Intertek 360° Brand Assurance program is built around three key pillars that directly shape brand reputation in the food service industry:
- Customer Satisfaction
- Food Safety and Hygiene Management
- Unique gastronomic standard requirements
The core pillars of the developed standard include:
- Brand reputation
- Product standardization
- Food safety in product manufacturing
- Food safety monitoring in transport and logistics
- Safety of served products and customer experience
Customer trust is a strategic priority - built on a solid foundation of assured quality and standardized consistency - both in relation to the Żabka Polska brand and the products it offers. To achieve this goal, Intertek, in collaboration with Żabka Polska, has developed and implemented a comprehensive, independent gastronomy standard that defines excellence across the entire network. The rollout covers every store, along with the supply chain and all producers of gastronomic assortments. Industry-leading auditors verify compliance at every stage, ensuring that each link in the chain meets the highest expectations. Together, these elements create a unique, holistic system that guarantees assured quality, safety, and consistency of all ready-to-eat products.
360° Brand Assurance Mark
Żabka’s gastronomy standard empowered by Intertek’s 360° Brand Assurance.
The Intertek 360° Brand Assurance certification mark in Żabka stores is a symbol of the highest standards of hygiene, safety, and commitment to delivering an outstanding shopping experience. Look for it in Żabka stores whenever you reach for your favourite products.
Learn more about Żabka products:
